Playdot apparel is the fine art collaborative of Kwasi Boateng and Kenny Annan-Jonathan, working collectively since 2007 with the sole purpose of spreading the positive message of feel good fashion. Known for immersive fashion pieces and interactive artworks, Playdot invites viewers of their work to reconnect with and reinterpret their lives through communal experiences. The artists work in a variety of mediums including digital imagery, Vinyl collectables, fashion silhouettes, 3D sculptings, and more recently, virtual reality and animation. Incorporating the healing arts through feelings, modern arts, and unified symbols, their works are meant to prompt a wide spectrum of untapped emotions, from playfulness to self-reflection, enabling both personal and shared experiences. Playdot Apparel’s mission is to cultivate moments of powerful and joyous interactions.
Forging their own brand of post-pop visual language Kwasi B and Kenny A-J aim to connect the global reach of all things that birth inner growth and happiness, allowing their audience to appreciate life. Although established in 2007 the ‘SKITZ‘ Mascot did not make an appearance untill 2009 where the brands ethos and identity took a complete turn.
The ‘SKITZ’ character has many moods and personalities, each face represents a different mood/emotion. The idea is to allow our audience to pick each character according to their moods, infusing the stereotypical link between colour and feelings. Playdot place colours that don’t usually fit within the norm of the expressions within the visual combinations that the mascot displays.
Dress how you feel
From the year 2007, Playdot has gained international recognition as pioneers in the field of experimential art and interactive experiences. Playdot are fully immersive experiences that draw audiences into a magical world where the line between imagination and reality is blurred. What started as simply digital art has grown into much larger than life projects and national and international experiences.
Playdot apparel works to spread the message of connectivity around the world, with a simple mission of self worth and outwardly expressing your inner feelings.